Data Hongkong - Notes: Meta’s marketing sources only publish audience gender data for “woman” and “male” consumers.
You’ll also uncover the entire Digital 2023 report on Hong Kong in the “entire report” section down below, but Allow’s start out by having a look at The real key quantities for Hong Kong this year.
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Nonetheless, Notice that LinkedIn’s advertising instruments publish audience get to data based on full registered customers, in lieu of the month to month active users that type The idea of your advertisement reach figures printed by most other social websites platforms.
On the other hand, it’s vital that you tension that these marketing achieve figures aren't similar to monthly active person figures, and there may be significant discrepancies in between the size of X’s ad audience and its overall Lively consumer base.
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The volume of social media customers in Hong Kong Initially of 2023 was akin to 89.nine % of the whole inhabitants, but it really’s also imperative that you note that social media people may well not signify exclusive persons (see our thorough notes on data to discover why).
Notes: Meta’s promoting resources only publish audience gender data for “female” and “male” people.
The corporate’s regularly revised figures suggest that Instagram’s advert get to in Hong Kong was comparable to forty nine.4 % of the entire population Firstly from the yr.
Nevertheless, Meta has made critical adjustments to the way in which its advertising methods report viewers achieve data over new months – which includes creating sizeable revisions to its foundation viewers data for Fb – Hence the figures proven listed here is probably not specifically similar with figures printed within our prior reviews.
Due to this fact, our most up-to-date figure for social media use may possibly look like quite unique to the values that we published in earlier a long time.
This figure might seem pretty distinct on the values that we revealed in prior decades, but remember to note which the sources we use to tell and determine our social media marketing user figures have designed critical and large-ranging revisions for their data around latest months.
Note: LinkedIn’s marketing resources only publish audience gender data for “woman” and “male” consumers.
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